Showing posts with label seller advice. Show all posts
Showing posts with label seller advice. Show all posts

Monday, September 6, 2010

Earnest Money - What Is It and How Much is Required?

Earnest Money - EMD - Deposit - whichever term is used in your locale it is extremely important to know what it is, what it is used for and what the appropriate amount is.  I will use real life to demonstrate the importance of educating other professionals, buyers and sellers the necessity Earnest Money.

I had a buyer couple from out of state.  They were the nicest, most hard-working, upstanding people that you would ever want to be around.  They placed their property for sale in the "other" state with Agent X so that they could start the preparations for the move to North Carolina.  It didn't take long.  Agent X received an offer from Agent Y that was representing the buyer.  The initial offer came in with $0.00 Earnest Money.  Let me put that a few other ways for you to understand.  ZERO - $o.oo- zip, zilch, nada. 
I was not privy to any of the negotiations with their "other" property as things happened literally within hours.  Their agent, Agent X, countered with earnest money of $300.00.  Again, for emphasis, THREE HUNDRED DOLLARS!  I did not know any of this.  When I would ask my buyer any questions they said that their agent was handling things beautifully.  Okay.....

We find THE house in the Wake Forest area.  I mean THE house!  Their property is under contract so all is contingent.  Before writing our offer I informed my buyer that I needed a copy of their Offer To Purchase for the property in the other state.  I wanted to be sure that the contract looked good and, of course, had to have it when we submitted our offer. 

Agent X obliged and emailed me the contract.  I was FLOORED when I reviewed it.  I immediately called my buyers (Agent X's sellers) and asked if they understood what the earnest money was for, what did they know about the buyer, were they pre-qualified or pre-approved, etc.  I then explained that if the deal feel apart and provided the stars aligned perfectly that they would only be entitled to $300.00.  Again, I was informed, no worries - "Our agent is great and this is solid."
Once my buyers had reviewed the information that I gave them by way of comps, etc they were prepared to make their offer.  When it came to Earnest Money they were floored.  I explained to them that customary for our area is 1% - 3% of the purchase price.    They couldn't understand why.  I explained to them what earnest money is for.  It can be viewed as "good faith".  It can convey a level of seriousness.  By putting up a larger amount of earnest money it shows the seller that you are serious about buying their house.  It also indicates that you have taken the steps necessary to be pre-approved since you (as the buyer) may lose that money should the deal fall through.  It is a level of commitment to the process.  It is an indicator of your intentions.
Once it was explained my buyers understood completely and were now kicking themselves for not asking for much more in their transaction with Agent X and Agent Y. 

Moving forward, all seemed to be going along quite well with one exception.  There was minimal communication between myself and Agent X.  Not due to a lack on my part.  I emailed, I called and I even sent up smoke signals - nothing in return.  
myspace code


First closing date approaches.  My buyers lender says it's a "go" for closing.  FINALLY I hear from Agent X and I am told that there were a few hiccups.  Okay - we've all dealt with those - they happen.  We pushed the closing out a little further.  Two days prior I find that they are no longer hiccups but belches.  It would seem that the buyer in the other state had decided it would be okay to buy major purchases and write some not so worthy checks prior to closing.  Yikes!  The deal was pushed to a Mortgage Broker that claimed "I can get any loan through."  Well, guess what?

DENIED!  By TWO LENDERS and a Mortgage Broker!

My buyers deal flopped.  For all of my buyers troubles they "might" get $300.00.  That's it!  They now CAN'T move to NC and the husband will have to call Monday to decline the position he was offered here.  Not only can they not buy the house but their life has been dramatically alteredWill my buyers lose their $1500.00?  Technically, they should.  However, the other agent here and myself have been in very close contact and they have been a dream to work with.  There may be a chance that it will be returned to my buyers.

So, to whomever is reading this, whether buyer, seller or fellow agent - PLEASE be sure you understand every piece of an Offer To Purchase and the consequences should a deal not go through.  Don't let any agent rush you through a contract - take all the time you need to really understand it!
As for me and my buyers?  We'll figure something out - that's what I am here for.  I have listened to numerous tearful phone calls this afternoon.  It was my job to tell them that we will work through this.  Just because this deal didn't work doesn't mean that their aren't alternatives.

Sunday, August 8, 2010

Dear FSBO - Who Can Tell Me About Your House?

So, today I had a listing appointment right down the street from where I have a current listing.  I was FSBO Frustratedprepared with my notes, paperwork and CMA (Comparative Market Analysis).  When I get to the neighborhood today I notice that there is a brand new FSBO sign at one of the homes.  Hhmmm...

I called the number on the sign....

Me:  Yes, I am calling about the home that you have for sale.  Can you give me a little information?

Them:  Actually, no, you'll need to call another number.  It's my mother and her number is 555-xxxx

Me:  Thanks


So, I call the new number - the one NOT on the sign....

Me:  Yes, I am calling about the home that you have for sale.  Can you give me a little information?

Them:  Oh, ha, ha - I accidentally gave you my cell phone number instead of my mother's cell phone.  Her number is 555-xxxx


Now on the third call....

Me:  Hi, I'm calling about the home that you have for sale - can you please give me some information on it?

Them:  I'm sorry, you'll need to speak with my husband and he isn't here.  You can reach him on his cell at 555-xxxx


Oh, for crying out loud.......

Me:  Can you not give me any particulars about the house or at least what you are asking for it?

Them:  I think we want $164,000 for it.....

Me:  Thanks for your time.......

What if I were an actual person sitting in front of the home and was truly interested in the home?  It would have taken, at minimum, 4 phone calls to get information about the home.  If I were a real buyer I most likely would not have made that 4th call - actually, I probably wouldn't have even made the 2nd or 3rd call. 

So, if you ARE going to try and sell your home yourself you have got to have the information about your home ready at a moments notice.  You need to provide a correct and direct phone number on the yard sign so potential buyers are able to get information quickly.

If you have tried FSBO and are tired of the headaches please feel free to give me a call or simply send me an email - this is MY JOB!  I can relieve you of all the guess work and stress!

Sunday, July 25, 2010

It's The Little Things That Will Make or Break A Showing

This morning was full of previewing homes for some clients I have coming in next week.  I am a firm believer in previewing homes BEFORE you actually take your clients through.  Why don't more agents do that I wonder?
Anyhow, all of the homes were similar in size, price, private back yards and in close proximity to each other.  All of the homes would fit my clients needs nicely.
What surprised me with each of the homes was that they had another similarity.  They were all a "little" dirty.  Now, let me explain a "little" dirty.  It was obvious in each of the homes that they were family homes.  Adults with children.  From peeking in closets, pantries and bathrooms I can see that they left in haste in the morning but had all done their best to put things in their proper place.  I am sure that as they walked out the door this morning they all had the same thought,  "This looks clean."
I will give each of them that, yes, there were clothes put away, empty kitchen sinks, toys hidden away, etc.  But what they MISSED in ALL OF THEM was this:
  • Toilets with lids up and they all could have used a cleaning
  • Dirty, sticky door knobs on the pantries (enough so that I had to wash my hands as I wasn't sure what I had touched)
  • VERY dirty doors throughout.  Fronts and back of all interior doors had spills on them, fingerprints, handprints and just grim from every day life with children
  • Front doors with kick marks on the inside where you could imagine someone constantly using their foot to close the door
  • Filthy light switch plates (can't explain that one - just a HUGE pet peeve of mine!)
  • Dust bunnies in the cracks and crevices around the baseboards
  • Very dirty sliding glass doors/french doors leading to the outside decks and porches (little hands)
  • Personal toiletry items on countertops such as shampoos, bubble baths, shaving creams, razors, etc.  Not the ones for decoration but the every day use ones.
  • Front porches with spider webs (from years of buildup - not a new Charlotte's Web, mind you)
There are a few more in my notes but you get the point.  While the homes appeared clean with a cursory last glance before the sellers left for the morning - they were not.
Am I being picky?  I think not.  I can not stress enough to my sellers that when their home goes on the market it instantaneously becomes a product!  It must compete with all of the other products on the market and be shown ONLY in it's best light.
I know that as we live our lives daily we sometimes have a blind eye when it comes to our homes and it's cleanliness.  However, when a seller wishes to attract a buyer this is one of the most important areas to address.
So, if you are a seller please take heed.  Step back for a moment and REALLY take a peek at your home through the eyes of a buyer!  If you are another agent then please do your sellers justice and inform them of the importance of details.  It's the little things that just might make the difference......

Wednesday, May 19, 2010

Thinking of Selling Your Home in Wake Forest NC? I Can Help!

So many times potential sellers want to try and sell their home themselves (FSBO - For Sale By Owner)  Why is that?  Well, I have found, more often than not, that it is because sellers sometimes aren't quite sure what a professional Realtor® can do for them.
A professional, equipped and skilled Realtor® will assist you with a wide range of skills and aid you in making invaluable decisions during the real estate transaction.  While the following list is by no means inclusive of all of the significant services a Realtor® will provide it is an outline of how you can most certainly benefit from employing a professional:   
  • Pays for all marketing and advertising costs.  Be sure to ask your Realtor® for their marketing plan.
  • Adds experience and expertise in all aspects of the sales process including, but not limited to marketing, negotiations and more.
  • Brings a network of known, trusted real estate professionals. If your Realtor® doesn't have the answer, he or she likely knows someone who does.
  • Always has your interests in mind so you always have someone on your side.  Ask your Realtor® what the difference is between Seller's Agents vs. Buyer's Agents!
  • Handles and advises on all price and contract negotiations.  A competent Realtor® will have prepared a rock solid CMA that will assist you with arriving at a List Price.  For more information regarding CMAs/Market Analysis you can check out this post.
  • Gives an unbiased, realistic view of your home and your options. Unlike buyers and sellers, an agent has no emotional attachment to property.  It is important to listen to your Realtor® when discussing the highlights and potential short-comings of your home.
  • Being an objective liaison, potential buyers are more likely to tell your Realtor® the truth about your home, even if it is unflattering. This un-biased viewpoint will help you make the necessary changes to get your home sold.
  • Your time is valuable. A Realtor® allows you to spend your time how you want.
Selling your home in Wake Forest NC can be a tricky and sensitive process.  Most times it is best to remove yourself from the front line and allow an experienced and qualified Realtor® handle the process.

If you are currently contemplating selling your home in the Wake Forest NC Real Estate Market I can help!  I would be happy to meet with you and review your options, current market conditions and my marketing plan with you.  I am just a phone call away at 919.649.6128 begin_of_the_skype_highlighting              919.649.6128      end_of_the_skype_highlighting or you can simply send me an email.

Remember, I live, work and play in Wake Forest NC - I know this market better than anyone!  And, don't forget to check out my website, www.WakeForestHouseChick.com for some incredible tools you can use when preparing to sell your home!

A Walk Through Historic Wake Forest, NC